blog 2: "HYPE"

                Time has definitely changed wether we like it or not. We are living in a different time now. Our everyday life is now compounded with a lot of changes. Break throughs in technology, fashion sense and way of life to name a few.

                One particulaar changes that i would like to discuss is the rise of advertisement. This was possible because of many reasons but mainly because of the advancement in technology.

                According to the reading tittled "HYPE", "from the moment your alarm sounds in the morning to the wee hours of the late night TV, commercial pollution floods your brain at the rate of about three thousand marketing messages per day. Everyday an estimated 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America' s collective unconcious." The passage is very true. We are very much exposed to commercial advertisements every single day. From the moment we take our first sip of coffee in the morning until we turn off the TV at night, we are constantly seeing and hearing advertisements. We may not realize it but if we look closer, everything we touch reminds us of what product we are using. Our coffee cups are filled with logo and product information. How many commercials are shown while watching our favorite show on TV? We used to see all these product messages only in billboards, buses and stadiums. Now, they are everywhere. One cannot help but notice the beautiful scrolling ads at buses stops. More so, cars and SUV' s are adorned with stock on paint jobs for some new company. Even at the beach, private planes fly across the sky with banners featuring some premium beer.

                Phone lines are even marketed to have advertisements in them. Cellular phones are targeted to have a lot of product messages. With the internet readily available in your handheld devive, the explosion of advertisement flashes before your eyes.

                No one can really escape the many million ads we encounter. It is now in conclusion that i say that advertisements are now part of our everyday existence.